Design Engine
Training Classes/Tutorials for Designers, Engineers, & 3D Professionals


Google+

Industry News

August 10th, 2012

Daniel Simon Creates Livery for HRT Formula 1 Car

Visual artist and automotive futurist Daniel Simon has created a striking red and white livery for Hispania Racing’s new Formula 1 car.

Called the F111, the new racecar has been developed by the outfit’s own engineering and design team, which is led by technical director Geoff Willis and chief designer Paul White. Simon’s eye-catching work demonstrates the ambition of the team this season.

Inspired by classic racing designs from the golden days of racing – such as the Porsche 917 – 10, which, he says, was “like a flat awesome canvas” – Simon worked with the complex shapes of the 2011 F111 racing car, focusing the visual action around the rear of the car where the engine sits.

“You have to design around the money spots on the car,” Simon told CDN. “Basically the livery has to call all the attention of the car, but can only be where no sponsor wants his sticker.”

He admits that it was a challenge to the constraints of modern day racing car designs – outlining how he worked around the tail fin, undercut side boxes, missing second rear wing etc. – to create something that was “scandalously cool but with sophisticated line quality.”

But he also sought to showcase some classic elements on this new livery: “I wanted to bring back large racing numbers – where have they gone?!” Simon said. “Nascar is adding floating CG graphics over the cars on TV, but how about the fans on track?”

In choosing the color scheme for the new car, Simon again sought inspiration in historical racecars, but also thought about the sponsors and race coverage on TV.

“Beautiful automotive reds, like I wanted to use originally [such as the color of the Alfa C8] do not stick out on TV, and you design an F1 car for television.” Simon imparted. “Subtle liveries look beautiful on prints and car shows, but for fast race tracks and, more importantly, TV cameras and a team looking to attract sponsors, I took a flashier approach.”

The resulting livery was therefore created with the goal of being uplifting and humorous; featuring quotes like ‘Don’t talk to the driver at max G’ and ‘Your logo here’, which was inspired by the trend of fresh and aggressive developments in the advertisement world.

“I added little warning notes all over the car, like on jet fighters, only that they don’t make much sense since mechanics know the car inside out.” Simon said. “Fans have fun finding them.”

The Hispania Racing team endured a difficult debut season in 2010. No pre-season testing and a changing driver line-up – which included Bruno Senna, Karun Chandhok, Sakon Yamamoto and Christian Klien – saw the team finish the year 11th in the standings, without a single world championship point.

“The F111 represents a significant step forward for Hispania Racing. We have made a big improvement for starting our second season in Formula One and what you see in our new car confirms Hispania Racing´s commitment to F1,” said Team principal, Colin Kolles. “Daniel has created a wonderfully confident look for our new car which really captures the effort the whole team has put into developing the F111. The car design and the graphic design perfectly complement one another and mark the real beginnings of our ambitions.”

Click To View Images:

Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car Daniel Simon Creates Livery for HRT Formula 1 Car

Article Written by: Eric Gallina


About the Author

Design-Engine





Design Engine Industrial Design Training Pro Engineer
 
 

 

Carpet Cloak for Invisibility

“For generations, the topic of invisibility has been of great interest. Although it was once dismissed as science fiction, it has now become reality on a small scale. Physics textbooks around the world must be rewritten and s...
by Bart Brejcha
0

 
 
skeleton part for creating the welded bicycle & jig components

Top Down Design: And its History

  Brief History of Top Down Design It all starts with Mil Spec standards. “MilSpecs”, are used to help achieve standardization objectives by the U.S. Department of Defense.  Part of  that specification basica...
by Bart Brejcha
0

 
 

ThingWorx, Augmented Reality, and IoT in the workplace

AR/VR, along with the Internet of Things (IoT), has been talked about for a few years now as the next big thing. To help get it straight, Techcrunch explained it like this: Virtual Reality (AR): places users inside the virtual ...
by Bart Brejcha
0

 

 

Photoshop Level One: Dec 16-17

Adobe Photoshop Level 1 Course Duration: 16 / 32 / 40 hours  Tuition: $150 / $275 / $325 USD Overview: The purpose of this Adobe Photoshop training course is to get you acquainted with the basics of Photoshop and to rapidl...
by Bart Brejcha
0

 
 

BioLite FirePit: Making Fires Toasty Instead of Smokey

If you are an outdoors lover like me, you probably like to go camping , grill food, or sit outside at night with friends around a warm fire. Man has been doing these activities since he learned how to make a fire, and i’m...
by Bart Brejcha
0

 



0 Comments


Be the first to comment!


You must be logged in to post a comment.