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October 26th, 2016

The Mercedes-Benz Pickup Truck is Here

Mercedes-Benz has unveiled the X-Class truck, what they call the world’s first true “premium” pickup truck. Specifically, the X-Class concept truck focuses on two major models called the stylish explorer and powerful adventurer. The truck is set to hit key markets in late 2017 – however, the U.S. is currently not on their list.

The concept X-Class powerful adventurer is an off-road focused model, towering at a height of 1.9 meters and featuring 35×11.50 inch tires for ample ground clearance. It has a more rugged appearance from front and rear underride guards, an electric winch and matte carbon wheel arches. The stylish explorer is just that, more stylish and elegant than its counterpart and has more of an SUV feel to it. The urban-looking truck offers sleek edges, a futuristic rear light, flared wheel arches and 22-inch light-alloy wheels. The interior design differs slightly between the two concept trucks, but still maintains Mercedes’ hallmark luxury look and feel. Both trucks come with an all-wheel drive system, high-torque V6 engines and technology features such as a central touchscreen display and “modern driver assistance.

Despite the growing U.S. market for pickups, Mercedes initially plans to launch the vehicle in Europe, Latin America, South Africa and Australia. The X-Class gives Mercedes the potential to tap into the pickup truck segment while offering something many competitors don’t – luxury. Volker Mornhinweg, Head of Mercedes-Benz Vans explains, “We will open up and change the segment of mid-size pickups – with the world’s first true premium pickup for the modern urban lifestyle. Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.” Mercedes-Benz believes the world of trucking is changing – people are beginning to see trucks as lifestyle vehicles rather than workhorses. For now, the company notes, “”while a pickup is under consideration for the US market at some point, no timeline is available for a decision to be made.”

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Mercedes-Benz powerful adventurer

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Mercedes-Benz stylish explorer

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Source via: Daimler

 

Article written by Mila Medonaite for Design Engine, October 26, 2016


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