Design Engine
Training Classes/Tutorials for Designers, Engineers, & 3D Professionals


Google+

Ideas, Thoughts, Perspectives

February 11th, 2014

This Motocross Company’s Office Kinda Makes Me Want To Quit My Job And Ride Dirt Bikes All Day

The shape of the building, designed by Los Angeles-based Clive Wilkinson Architects, was angled to evoke a futuristic bike helmet.

When motocross apparel company Fox Head Inc. decided to move its headquarters to an 82,000-square-foot warehouse in Irvine, California, the company wanted to ensure that its boxy new digs would stand out. As a company that outfits action sports enthusiasts, from dirt bike riders to surfers to BMXers, the answer was pretty easy: Everything they make is already about chasing thrills, so they designed an office around that.

The shape of the building, designed by Los Angeles-based Clive Wilkinson Architects, was angled to evoke a futuristic bike helmet. Just outside, three different tracks for motocross and BMX riders give the company’s 300 employees the opportunity to get in a quick ride before and after work.

“It is the outdoor space that makes the primary difference for [Fox Head],” Wilkinson tells Co.Design. “It’s great because it reinforces the brand.” Wi-Fi and benches allow workers to escape their desks. The emphasis on the outdoors lets employees “live the brand,” as Wilkinson puts it.

Inside, the spacious warehouse is centered on a kind of “main street,” which houses meeting spaces and a few executive offices as well as mock storefronts, where the company can experiment with display ideas for real-life stores. In the open office space, the goal was to maintain easy visual connection between workers, so that you never need to walk more than about 50 feet to find someone.

Plenty of furnishings scattered throughout the office are meant to encourage people to work wherever they want, Wilkinson says. “The message to employees is you can work anywhere in the space,” he explains. “You’ve got 15 different options,” whether that’s inside or outside, down the hall from your desk, prototyping in the workshop area, or typing on a laptop in the cafe.

“It’s got a very kind of loose, kind of creative vibe, very much in keeping with the Fox brand,” Wilkinson says.

 

Article Written by:  Shaunacy Ferro via fastcodesign.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


About the Author

Design-Engine





Design Engine Industrial Design Training Pro Engineer
 
 

 

Why Dyson Is Well Positioned for the Electric Car Space

Written by Dave Mazovick Over the past few years it has become known and acknowledged that Dyson is planning to enter the electric car arena by with what it describes as innovative, forward thinking products that will rethink...
by Bart Brejcha
0

 
 

The Maker Movement’s Influence on the Design World

Lauded as the “first ever advanced-level guide to making anything imaginable,” The Maker’s Field Guide provides creatives with a handy frame of reference, specifically geared toward those who want to know the basics o...
by Bart Brejcha
0

 
 

2018 International Design Excellence Award Winners Announced

The Industrial Designers Society of America (IDSA) announced this year’s International Design Excellence Awards (IDEA) winners at their annual ceremony this past week. The annual IDEA gala, held this year on Sept. 19 at The N...
by Bart Brejcha
0

 

 

Afterburn: Design for Manufacturability Using SolidWorks

AFTERBURN: Design for Manufacturability Using SolidWorks WHAT: Design Engine is hosting our AfterBurn networking event with a discussion in our Chicago studio.  Join us Thursday, October 18th from 6:00 PM – 9:0...
by Scott Froemming
2

 
 

Worlds Largest Manufacturing Trade Show — IMTS 2018 brief

IMTS — A Manufacturing and Engineering Extravaganza Manufacturing professionals gathered at IMTS — International Manufacturing Technology Show. It takes place Sept 10-15 at McCormick Place in Chicago. IMTS 2018 is expected ...
by Bart Brejcha
1

 



0 Comments


Be the first to comment!


Leave a Reply

Your email address will not be published. Required fields are marked *