Influence – Science and Practice is a remarkable scientific analysis of what motivates and determines human actions in different environments. Applicable to marketing as well as general exchanges of information, goods, and interactions, this book is groundbreaking in exploring how humans unconsciously value items based on perceived value, due to the channel flow of information. Useful for both exploiting or establishing an environment to robotically guide humans to a certain outcome, as well as prevent oneself from being manipulated by the media, marketeers, and consumerist oriented society of the present day.

ISBN-10: 0321011473
ISBN-13: 978-0321011473