SEO Search Engine Optimization
Course Duration: 16 hours
Tuition: $500 USD
Definition: Search Engine Optimization (SEO): is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users and in turn, the more business. SEO may target different kinds of search, including image search, local search, video search, academic search, [1] news search and industry-specific vertical search engines.
Overview: Design Engine is known for its courses that do not follow a book, but follow a regimen that purposely makes you learn by DOING instead of listening and reading. Like the rest of our courses we have found that SEO is the best when you’re actually DOING it and watching your ranks build day-by-day. We will teach you everything from simple HTML and CSS to competitor keyword analysis and monetizing your own website. Want to see how many customers left your site at the shopping cart? We can probably tell you why.
The internet has become the place where we spend the majority of our work and free time. Search Engine Optimization (SEO) has become one of the key components for a successful business. At Design Engine, we started learning about SEO in the 1990s and have been constantly implementing it into our business. Consider this class either to get you started on SEO or to target specifics in your project. We help your SEO in this class, together!
A short list of what we cover:
Understanding (Organic) SEO:
- Organic vs PPC
- Ethical vs Blackhat
- On page and off page elements
How Search Engines Work:
- Robots, index, interface, and sitemaps
- Google algorithm and page rank. Search engines rank pages, not sites
Keywords:
- Density checker – should be between 3-7% for major 1-2 for minor
- Keyword choice: the concepts of popularity and competitiveness of a keyword
- Competition analysis: why other websites score better than yours
Web Basics:
- Simple HTML and CSS
- Dreamweaver
- WordPress and SEO plug-ins
- Where to place your keywords
Marketing/PPC:
- PPC
- Blog
- Google AdWords
- Google AdSense
- Google Analyitics
- Amazon Affiliates
- Social Media
Select Class Exercises:
- Uploading files to FTP
- Adding keywords to multiple locations
- Checking ranks across different sources
- Installing Google Analytics
- Playing with Design Engine’s Google AdWords Account
- Writing for Blogs
- Submit site to Directories/Search Engines
Become a SEO Rockstar Search Engine Optimization