Design Engine
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Posts Tagged ‘Creativity’


The Brainstorming Process Is B.S. But Can We Rework It?

Two recent articles argue that brainstorming doesn’t make people more creative, so how might we remake the brainstorming process given what science tells us? The business practice of brainstorming has been around with us ...
by Design-Engine


Is it Creativity or is it Jargon?

Business leaders lean on terminology like “design thinking” to define and quantify the process for innovation. It doesn’t matter what you call the process, what we all desire is more creativity in the process. Cre...
by Design-Engine