Nike

Nike’s Self-Lacing Shoes will be Available for Purchase Soon

Nike has unveiled its first pair of consumer-focused self-lacing shoes, the Nike HyperAdapt 1.0. Nike prefers to call their technology “self-adapting” rather than self-lacing since the shoes will have two buttons on the sides of each shoe that will allow the user to tweak how loose or tight they want their laces to be. All …

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A Top Nike Designer Rebrands Game Of Thrones

George R.R. Martin paints pictures with words, but what happens when a Nike designer translates these words into actual pictures? Wonderfulness. If you’re Nike Brand Design rock star Darrin Crescenzi, and you’ve created everything from the Nike Fuel gauge to the U.S. Men’s Olympic Basketball uniforms, what do you do in your spare time? You, …

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Nike Pro TurboSpeed Is A Golf Ball-Inspired Track Uniform with Dimples

The Nike Pro TurboSpeed is, as the name vividly suggests, a track uniform that offers professional athletes an advantage over their rivals. Through the clever use of aerodynamic techniques more commonly found on golf balls, the company has found a way to shave milliseconds off a sprinter’s time. Or at least that’s the bold claim …

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