Office Design

The Brainstorming Process Is B.S. But Can We Rework It?

Two recent articles argue that brainstorming doesn’t make people more creative, so how might we remake the brainstorming process given what science tells us? The business practice of brainstorming has been around with us so long that it seems like unadorned common sense: If you want a rash of new ideas, you get a group …

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